Bob Worldbuilder is seemingly the only YT channel that admitted that Dungeon Coach was sponsoring them via an affiliate link to the DC20 Kickstarter. As far as I can tell, the referring YT channel can earn money according to 3 metrics:
- Click-Through Rate (CTR): The percentage of viewers who click on the affiliate link.
- Conversion Rate: The percentage of those clicks that result in a pledge.
- Average Pledge Amount: The average amount pledged by backers.
I mention this only because a ton of folks on here seem to be suggesting it was simply these content creators just loving DC20 for its great design that resulted in them endorsing the game. Of course, it might have been that. But also, the motivation might have been money.
I just wish the content creators had said this. And kudos to Bob Worldbuilder for revealing that at the top of his video.