TSR The Full & Glorious History of NuTSR

Because the Saga of TSR3 has been ongoing for a while, with many landmarks, I thought I'd do a quick timeline for those who haven't had the time (or, frankly, inclination) to keep up with the whole palaver. As multiple entities refer to themselves as TSR, I will use the nomenclature (1), (2) etc. to distinguish them. However, all the companies below simply use the term "TSR". The principle...

Because the Saga of TSR3 has been ongoing for a while, with many landmarks, I thought I'd do a quick timeline for those who haven't had the time (or, frankly, inclination) to keep up with the whole palaver.

As multiple entities refer to themselves as TSR, I will use the nomenclature (1), (2) etc. to distinguish them. However, all the companies below simply use the term "TSR".

The principle people involved with this story are Ernie Gygax (one of Gary Gygax's children), Justin LaNasa (a tattooist, weapon designer, and briefly a politician who refers to himself as Sir Justin LaNasa*), Stephen Dinehart (co-creator of Giantlands with James Ward), and -- later -- Michael K. Hovermale, TSR3's PR officer.

Also linked to TSR3 is the Dungeon Hobby Shop Museum in Lake Geneva, Wisconsin. Much of TSR3’s commercial business appears to be conducted via the museum.

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  • Late June 2021. TSR3 embarks on an astonishing social media campaign where they tell people who don't like Gary Gygax not to play D&D, call a trans person on Twitter 'disgusting', thank the 'woke' because sales are up, insult Luke Gygax, and more. They also block or insult those who question them on Twitter.
  • Late June 2021. Various companies distance themselves from TSR3, including Gen Con, TSR2 (who rebrand themselves Solarian Games), GAMA, and various individuals such as Luke Gygax, Tim Kask, Jeff Dee, and more. TSR3 responds to being banned from Gen Con by claiming that they created the convention.
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  • June 30th 2021. TSR3 blames the widespread pushback it is getting on WotC, accusing it of mounting a coordinated assault on them. In the same tweets they claim that they created the TTRPG business. Ernie Gygax and Stephen Dinehart then deactivate their Twitter accounts. Months later it transpires that this is the date they received a C&D from WotC regarding their use of their IP.
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  • December 11th 2021. The president of the Gygax Memorial fund publicly declares that they were never consulted, and would refuse any donation from TSR3's crowdfunding campaign. TSR3 quietly removes the references to the GMF from the IndieGoGo page.
  • December 29th 2021. TSR3.5 refiles its lawsuit, this time in the correct jurisdiction. LaNasa and TSR ask for a trial by Jury.
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  • January 8th 2020. Wonderfiled[sic]'s Stephen Dinehart threatens to sue Twitter user David Flor for his negative review of Giantlands on the platform.
  • January 10th 2022. TSR3's Justin LaNasa sends TSR alumn Tim Kask a profane message, telling him to "Go suck Lukes/wotc/balls you f*****g coward" and accusing him of having been fired from TSR for stealing.
  • January 11th 2022. Michael K Hovermale claims that the first edition of TSR3's Star Frontiers: New Genesis game was released and has sold out. He says “It was a very small limited run released and sold on the DHSM [Dungeon Hobby Shop Museum] website. It is no longer available, and probably won’t be reprinted.” As yet, nobody has publicly revealed that they bought a copy.
  • January 14th 2022. Michael K. Hovermale resigns as TSR3's Chief Creative Officer and Public Relations Officer after 6 months in the position.
  • March 4th 2022. WotC strikes back with a lawsuit naming TSR, Justin LaNasa personally, and the Dungeon Hobby Shop museum. WotC seeks a judgement that TSR hand over all domains, take down all websites, pay treble damages and costs, hand over all stock and proceeds related to the trademarks, and more. TSR has 21 days to respond.
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  • March 22nd 2022. TSR gets an extension on that WoTC suit. Two waivers of service of summons granted to both Justin LaNasa and the Dungeon Hobby Shop Museum. He now has 60 days from March 4th to serve an answer or motion, or suffer default judgment.
  • March 26th 2022. TSR CON takes place at the same time as Gary Con. TSR claims " lol, actually we asked just about every one of the 800 people stopping by, TSR CON, and about 60% had no idea Gary con was going on, and we tried pushing them to go over and attend."
  • March 28th 2022. TSR3 posts images of 'rebound' copies of AD&D 1E books it is selling for $650 each.
  • May 17th 2022. Evidence emerges of Nazi connections via TSR3's Dave Johnson. Public Twitter posts include concentrated hateful imagery and messages over a long period of time.
  • May 17th 2022. DriveThruRPG removes all Dave Johnson Games titles from the platform.
  • May 17th 2022. A jury trial date is set for the TSR/WotC lawsuit for October 2023 (few suits like this actually make it to trial in the end).
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  • July 19th 2022. A leaked version of a beta version of TSR's 'Star Frontiers: New Genesis' game emerges on the internet. The content includes racist and white-supremacist propaganda, including character races with ability caps based on ethnicity, and various homophobic and transphobic references. Justin LaNasa immediately threatened to sue blogger Eric Tenkar, who shared the information publicly ('Mario Real' is one of LaNasa's online pseudonyms). Various evidence points towards the document's genuine nature, including an accidentally revealed Google drive belonging to NuTSR.
  • July 22nd 2022. A video shows a Google Drive that appears to be owned by nuTSR, which contains a list of enemies of the company, usually with the word "WOKE" in caps being used as a pejorative.
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(screenshot courtesy of the @nohateingaming Twitter account)

  • August 30th 2022. Wizard Tower Games announces that they have received a subpeona from WotC regarding TSR and Justin LaNasa. Former NuTSR employee Michaal K Hovermale confirms that he has also received a subpeona.
  • September 5th 2022. Justin LaNasa sends out customer data, including addresses and credit card numbers. LaNasa responds by publicly claiming the evidence is photoshopped and slandering those who revealed it as liars.
  • September 8th 2022. WoTC files an injunction to prevent LaNasa or his companies from “publishing, distributing, or otherwise making available Star Frontiers New Genesis or any iteration of the game using the Marks”.
  • June 8th 2023. NuTSR files for bankruptcy. The case between WotC and NuTSR is postponed until March 2024.

Have I missed anything important? I'll continue updating this as I remember things, or as people remind me of things!

To the best of my knowledge, TSR3 is not actually selling any type of gaming product.

*if anybody has any link to LaNasa's knighthood, please let me know!

Websites
Various websites have come and gone. I'll try to make some sense of it here so you know what site you're actually visiting!
  • TSR.com is the original TSR website. For a long time it redirected to WotC. The URL is no longer in use. (WotC)
  • TSRgames.com was TSR2 until summer 2021. The site is still running, although TSR2 is now called Solarian Games. (Jayson Elliot)
  • TSR.games was TSR3 until summer 2021. It now goes to Wonderfiled(sic)'s website. (Stephen Dinehart)
  • TSR-hobbies.com is TSR 3.5, launched summer 2021 by Justin LaNasa and Ernie Gygax. (Justin LaNasa)
 

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I haven't found anything too suspicious so far. Justin started this new LLC at the same time that he put another one of his retail properties in Wilmington, NC up for rent. That's a pretty logical business move; renting though the LLC removes a lot of personal liability. I have sometimes wondered why he didn't have an LLC for his real estate stuff before, but I think that's pretty easily explained by a lack of knowledge/experience/intelligence coupled with a bit of arrogance and the fact that simply didn't want to deal with the overhead costs and paperwork.
But that's not how you do it. For this scenario you would use a holding company that does nothing but own the asset, and you would act on the company's behalf to secure tenants etc. And yes, it is possible he just wants to start a new business in familiar territory with no dubious intentions.

Setting up an actual real estate and mortgage brokering company comes with a ton of extra work and liability. Justin's various media appearances mention that he's a real estate broker but I can't find any evidence of him working as such in the past 15 years (admitted NC does geolocation lock me out of the registries etc)

Since 31 July 2009, the state of North Carolina has required brokers to renew their licenses annually and currently the cost about $1,250. A company that wants to operate as a mortgage broker is required to put up a surety bond (minimum of $75,000 - though I can't find the specifics on the rules for those). Mortgage brokers usually only charge about 1% plus fees, so to make back your bond and fees you need to push through millions in mortgages.

Also, it doesn't say "brokering services available", it says "partial finance available" which raises a few red flags for me since I am old enough to remember what happened the year before that regulation came in. A substantial factor of the Subprime Mortgage Crisis was brokers and small mortgage lenders setting up people on mortgages with teaser rates, etc then selling it on to a major bank (to be packaged into a mortgage bond).

Without getting into the weeds on how securities work, there are a lot of ways that a mortgage broker who operates in a manner we have come to expect of Justin LaNasa can exploit being both the seller of the property and the financier (in part or in full) - and very little else his firm can theoretically do at the moment with the set up he has.

It is also worrying because while it was a way that you could get very rich, very fast, provided you didn't care about what happened to either the people buying the houses of the people who bought the mortgage - regulations have tightened up substantially since 2008. The potential for shenanigans is approximately equal to that which we've seen with the trademark, with Justin playing property flipper, mortgage broker and lender all at once.

Is it anything other than an asset shuffle to protect his stuff from WOTC's lawyers???
Unlikely it would accomplish anything like that - it wouldn't even reach Alex Jones levels of failing to secure ones own assets - he owns the company and he's named personally in the counter-suit so what's the company's is his as far as the courts are concerned.

Also, as mentioned, you use different things to accomplish that like holding companies, trusts, etc.

This looks more like after six months of no luck, Justin has given up on $5 million and seems to be seeking ways to get extra value out of a $2.5 million sale - especially since looks like, say, NC mortgage broker laws wouldn't apply to a mortgage he brokered in Wisconsin - for that he'd need a mortgage broker license in Wisconsin for that. Which would mean another surety bond.

At time of typing, Justin does not appear to have a license in Wisconsin. So if he does fund it, he could have the state of Wisconsin after him in federal court.

This seems to be more of an attempt to spin some part of this venture into profit, so he can settle with WotC and claim that after three years of public humiliation and running up massive legal bills - he can claim to be a winner.
 
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The potential for shenanigans is approximately equal to that which we've seen with the trademark, with Justin playing property flipper, mortgage broker and lender all at once.

Obviously, there's always potential for shenanigans. I'm just saying that so far there's no evidence of, well, anything really. The company doesn't seem to have done much yet.

FWIW, I believe Lanasa has kept his realtors license up to date, because he's handled a few property transactions over the last few years using no one but himself and his normal lawyer (the guy that first served WotC in NC). I can't be sure, though. And his new Anchor Realty business has a partner who is a licensed mortgage/loan officer, with 20+ years experience in NC. I haven't done a deep dive into him, but at a surface glance he seems legit.

If you want to hunt for giants, though, I suppose it's worth noting that Lanasa formed OSR Games LLC and sat on it for about two years before he started the shell game with it. And Anchor was only founded in March. So who knows? The only slightly odd thing I've found about the broker is that he was born in Murfreesboro, TN. Which is the same town where our old white supremacist pal Dave Johnson lives. I haven't found any other connections there, though, so it's likely just a coincidence. Dave Johnson is a few years older, and hasn't lived is Murfreesboro his whole life, so I don't know if the two were even there at the same time.
 

Faolyn

(she/her)
If you want to hunt for giants, though, I suppose it's worth noting that Lanasa formed OSR Games LLC and sat on it for about two years before he started the shell game with it. And Anchor was only founded in March. So who knows? The only slightly odd thing I've found about the broker is that he was born in Murfreesboro, TN. Which is the same town where our old white supremacist pal Dave Johnson lives. I haven't found any other connections there, though, so it's likely just a coincidence. Dave Johnson is a few years older, and hasn't lived is Murfreesboro his whole life, so I don't know if the two were even there at the same time.
If the broker is part of a firm that's located in Murfreesboro or thereabouts, then it's possible that Johnson simply knew about the company and mentioned it, just as a "there's a firm where I used to live, heard they do good stuff" kind of way, not in a "use them because they're just as &@$#! as we are" kind of way.
 

If the broker is part of a firm that's located in Murfreesboro or thereabouts, then it's possible that Johnson simply knew about the company and mentioned it, just as a "there's a firm where I used to live, heard they do good stuff" kind of way, not in a "use them because they're just as &@$#! as we are" kind of way.

After a little lunchtime googling, it looks like the broker has been based and licensed in NC (with no public presence in TN) since the late 90s. Meanwhile, I can't place Johnson in TN until the early 2000s. So, 🤷‍♂️
 

The company doesn't seem to have done much yet.
That's kind of what's suspicious about it. He's refurbished one of his properties as an office, gotten a sign made, web site, etc and it doesn't seem to have any listings or any activity since he did the "check out my office" video.

He registered the company in February, and is the sole agent, is well connected to numerous realtor types (if memory serves, his father is also one) and it's... just sitting there?

Anyway, I would say only time would tell but I think it's spectacularly unlikely that anyone will buy the museum at any asking price Justin demands (as opposed to a liquidations sale) or take him up on the offer of finance so it will remain a conspiracy theory.

The only slightly odd thing I've found about the broker is that he was born in Murfreesboro, TN. Which is the same town where our old white supremacist pal Dave Johnson lives.
Probably just a coincidence per se, from what I can see Murfreesboro is a place with many, shall we say... eccentric conservative types who will try to doing things like pass an ordinance against public homosexuality. No surprise that it would attract people like Dave, and people from it would be inclined to do business with Justin.
 



Umbran

Mod Squad
Staff member
Supporter
I have sometimes wondered why he didn't have an LLC for his real estate stuff before...

If the property is owned by some other legal entity (himself, or another of his LLCs) renting it out through a new LLC isn't the simplest move to make. And it seems like he has a hard time keeping his LLCs separate...
 
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