I designed a simple houserule, where the PCs could pick a contact, so they'd have a link to the setting right away. Here's a few of the ones that could choose from.
Shule, the goblin underworld guy. Rumors are that his pet rat is actually the informant, and that he's the one informing Shule, but others say that of course that's nonsense.
Brythe Aerneld, the sorceress who accidentally turned herself into a half daemon in a botched ritual, and now stays confined to a magical tower that seems to appear in various neighborhoods around the setting in an unusual way.
Anstal Tane, the friendly merchant who is concerned about rumors up north and is looking to outfit someone to investigate.
Drancent Hewe, the dapper academic from Lomar who is always curious about ancient history that maybe he should leave alone.
Sir Liamond Wreldane, officer of the Hill Country Rangers, who have a roving commission to protect the entire land. Wreldane is the head of the Shadow Division, who investigate supernatural threats. He's also always on the lookout for talented freelancers.
Fredegar de Vend, who's noble family self-destructed when his father was revealed to be a foul cultist. He survived the fall of his house, and now looks for help in his very personal fight against evil.