Moonbeam Seeks to Take on Twitch as TTRPG Streaming Service

Backerkit crowdfunding for new community streaming service is live

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Moonbeam is a new streaming service currently funding on Backerkit with the tagline “Join the live streaming revolution”. The service promises better moderation tools, collaboration between creators and fans, and 100% of monetization going to creators with a focus on tabletop roleplaying games.

The new moderation system is titled “Pyxis” and promises to be a dynamic automated system to pre-emptively block messages of “cyberbullying, harassment, hate speech, and toxicity”. From the Backerkit:

“Chances are you or someone you know has experienced cyberbullying or harassment online. It’s a pervasive issue that makes the prospect of going live daunting, with the fear of becoming the next target of hate raids or vile trolls. This is where Pyxis comes in—our revolutionary moderation technology that proactively shields you and your community from cyberbullying, harassment, hate speech, and toxicity. Don’t want to see toxic language? Simply adjust your settings, and Pyxis will filter out those messages as if they never existed—moving beyond static keywords to a dynamic solution.

“What sets Pyxis apart is its understanding of the nuances of human language and sentiment. Pyxis enables you to preemptively defend your community from cyberbullying and toxic speech, ensuring a safe and positive live streaming viewing experience. Pyxis learns and adapts to your boundaries, fostering a healthy community free from constant vitriol and hate.”

If that sounds close to the currently controversial use of algorithmic generation and large language models (LLMs), Moonbeam has an answer for that:

“We are committed to using new technologies morally and ethically—to keep individuals safe online. Pyxis was created using ethically sourced data and does not generate visual media or art—zero, zilch, nada! We value all members of our community—this is why we are using Pyxis to address real problems that existing live streaming platforms have been unable to solve.

“As we developed Pyxis, we focused on keeping our environment safe. We're proud to say that even now, Pyxis's environmental impact per user per day is 65g CO2e. This is six times less than brewing a cup of coffee, which is equivalent to 400g CO2e. Our goal is to push for even lower environmental impacts as we grow.”

Moonbeam’s major “gimmick” separating it from Twitch, Kick, and other streaming platforms is the use of Realms.

“On Moonbeam, you don’t start a mere channel; you create a Realm—a community hub where you can chat via text and enjoy live streams or other video content together.

“As a Realm Owner, you can assign creative roles, such as streamer or producer, or even create your own unique roles. Grant someone the streamer role, and they can broadcast live within your Realm according to your rules. This flexibility allows streamers to broadcast across multiple Realms, delivering incredible video content to engaged communities on Moonbeam 24/7.

“Moonbeam’s approach lets Realm Owners concentrate on nurturing and growing their community, while streamers, producers, and moderators can focus on their craft—creating—without juggling multiple roles. Our modular system means one size doesn’t fit all; if you prefer to manage your Realm solo as a streamer/producer/moderator, you can still do it your way.”

Monetization is a big departure from Twitch as well, though it looks very similar on the surface. The service boasts all the normal monetization avenues – subscriptions, donations, merchandise sales, etc. except Moonbeam promises 100% of revenue goes to creators without the service taking a cut. There is also a premium currency called “moonstones” similar to “bits” on Twitch, where viewers can purchase moonstones from Moonbeam for an increased price, but all money from those donations goes to the creator. For example, 750 moonstones donated to a streamer is equal to US$7.50, but viewers purchase moonstones for a slightly inflated price of US$9.99.

Moonbeam will also offer the ability for creators to provide a revenue split to their team through the web interface. Moderators, video editors, guest hosts, players, and other collaborators on a stream can be assigned a percentage of all monetization done through Moonbeam to be split automatically and paid directly through Moonbeam.

So far, Moonbeam has multiple partners on board including Gen Con TV, Monte Cook Games, Evil Hat Productions, Kobald Press, Green Ronin Publishing, and others. Monte Cook is currently offering grants to streamers willing to dedicate to making Cypher System content on the new service.

At the time of writing, Moonbeam has raised over $40,000 on a $10,000 goal with funding lasting until August 9, 2024. The service is already live in “pre-alpha” with an alpha phase expected in Q4 2024 and a beta phase in Q1 2025.
 

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Darryl Mott

Darryl Mott

kittenhugs

Explorer
I'll be real... A streaming service oriented specifically toward tabletop content does not inspire that much confidence. Is the space, both in terms of content creators and content consumers big enough to support it? How will traffic be driven there i? Is there any guarantee that it'll be alive in a year? 2 years? How will it sustain itself when it doesn't take a cut of streamer revenue? What guarantee is there that that cut won't change dramatically in a bid for more revenue and profit? Do the tabletop companies it's partnering with have enough popularity and reach to keep it going? Is there any guarantee it'll stay tabletop-oriented and won't become full of video game and nonspecific social streams?

$10,000 is also a really low initial ask to launch a platform like this. Are the partner companies providing funding or does it have some other source? The existence of the crowdfunding and what its pitch says leaves me with more questions than excitement.
 

Abstruse

Legend
I'll be real... A streaming service oriented specifically toward tabletop content does not inspire that much confidence. Is the space, both in terms of content creators and content consumers big enough to support it? How will traffic be driven there i? Is there any guarantee that it'll be alive in a year? 2 years? How will it sustain itself when it doesn't take a cut of streamer revenue? What guarantee is there that that cut won't change dramatically in a bid for more revenue and profit? Do the tabletop companies it's partnering with have enough popularity and reach to keep it going? Is there any guarantee it'll stay tabletop-oriented and won't become full of video game and nonspecific social streams?

$10,000 is also a really low initial ask to launch a platform like this. Are the partner companies providing funding or does it have some other source? The existence of the crowdfunding and what its pitch says leaves me with more questions than excitement.
The Backerkit doesn't explicitly say it's geared for TTRPGs, but everything about it screams TTRPGs. The revenue sharing is perfect for an actual play stream, "Realms" is a very fantasy name for a community, pretty much all the partner companies are tabletop gaming companies. That said, the example streams they show are cooking streams...so they're definitely not restricting themselves to just the TTRPG market.

It's the right time to launch a new service I think as Twitch is becoming more and more hostile to both creators and audiences in an attempt to make sure Line Go Up for profits, while YouTube has mostly abandoned live streaming as a service and Kick is a nightmare of toxic creators, many of which were banned from Twitch for obvious reasons.

The big problem with launching a new service is that the first adapters are almost always people who got banned from other platforms for good reason. So while your service is attempting to build a base of creators, you have to decided between kicking out your most popular creators or allow hate speech filled rants and/or dangerously illegal "pranks" on your service. It's what killed Vidme for sure as they grew quickly picking up the dregs of YouTube but couldn't attract advertisers because all of their big creators were spouting slurs and advocating violence against minorities.

Which is, of course, going to be a challenge for Moonbeam as well. But it seems they're putting moderation at the forefront of their Backerkit so hopefully they have solutions in mind already.

As far as the low goal goes...that seems to happen more and more often these days with projects that are going to go forward no matter what and are mostly using the crowdfunding platform for marketing and pre-orders. $10,000 isn't enough to pay for hosting for a month for a streaming service like this, but it is an amount they were highly likely to earn in a matter of minutes after launch so they could proclaim "Funded in under 10 minutes!" (not that Moonbeam's done this, I haven't seen any of their marketing yet outside of the Backerkit project itself).

The other big question I have is technical stuff. What resolutions and bitrate can I stream in? Are they going to do transcoding so that I can stream at high quality but those with not great internet can still watch? How will VODS be handled? Are there tools for alerts built into the system or will I need to make my own via StreamElements, Streamlabs, etc? What are their requirements to access monetization (follower counts, viewer numbers, etc.)? Will they allow cross-platform streaming (like I can continue to stream to my Twitch channel while trying out Moonbeam)? Edit: I lied, this is answered in their FAQs and they will allow cross-platform streaming. Y'know, all the stuff a streamer needs to know before deciding to try out a new service. So far, I haven't been able to find those answers...
 


Eyes of Nine

Everything's Fine
It actually looks kind of cool
I wonder if they have any plans to provide either a subscription newsletter service like Substack or a subscription "other media" service like Patreon
 


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